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Marketing/Google Ads

In front of buyers when they're searching.

Google Ads puts your business in front of people who are actively searching for what you sell. That's the intent signal no other channel can match. The question isn't whether it works — it's whether the person managing your account is making the most of that intent or quietly burning your budget.

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Google Ads
8:1
Average return on Google Ads spend
0
Budget spent on irrelevant searches
13+
Years running paid search campaigns
100%
Reported back to real business outcomes
Why it matters

The most mismanaged budget in most businesses.

Google Ads is not set-and-forget. The default account settings are designed to maximize Google's revenue, not yours. Broad match keywords that don't match your customers. Smart campaigns that hide where the budget is going. Performance Max that reports on metrics you can't act on. Without an experienced hand actively managing the account, most small business Google Ads budgets are funding Google more than they're funding growth.

The fundamentals of good Google Ads management are unglamorous: tight keyword match types, ruthless negative keyword lists, ad copy that actually reflects what the searcher wants, and landing pages that close. We do those fundamentals first and do them well. Then we layer in bid strategy, audience signals, and attribution improvements that compound over time.

We manage Google Ads as part of a business outcome, not an advertising metric. Your success is measured in leads, calls, form submissions, and revenue — not clicks and impressions. Every report tells you what you spent, what it bought, and what we're doing differently next month.

Google Ads
What we deliver

What we build and manage.

Search Campaigns
Keyword-targeted search ads structured for maximum quality score and minimum wasted spend — the bread-and-butter of Google Ads done right.
Performance Max
PMax campaigns configured and monitored with the asset groups, audience signals, and exclusions that most accounts skip — so performance is actually measurable.
Display & Retargeting
Display campaigns that build awareness and retargeting audiences that bring back the visitors who didn't convert the first time.
Landing Page Alignment
Ad copy and landing page messaging aligned so the promise in the ad matches what the visitor finds — which drives Quality Score and conversions simultaneously.
Conversion Tracking
End-to-end conversion tracking setup and verification so every lead and call is attributed correctly — no inflated numbers, no missing data.
Monthly Reporting
Plain-language monthly reports covering spend, leads, cost per lead, and optimization changes made — with recommendations for the next month.
Selected work

Campaigns we've managed.

Google Ads for home services business
Google Ads · Local Service Campaigns
E.W. MacDowell Roofing
Google Ads for professional services firm
Google Ads · Lead Generation
Delray Brain Science
Google Ads for trade contractor
Google Ads · Search + Retargeting
Sagemont Advisors
View our case studies

“Our previous agency was spending $5k a month and couldn't tell us a single lead it generated. D2 took over, cleaned up the account, and within 60 days we had a cost-per-lead number and confidence in it.”

Owner · Home Services Business, Jupiter, FL
FAQ

Questions we hear every week.

That depends on your industry and your market. In competitive categories like legal, home services, and insurance, you need meaningful budget to compete. We'll tell you honestly what's needed in your specific case — not a minimum that works for our fees but not for your business.
We manage actively. Setup is the beginning: the real value is ongoing optimization — weekly bid adjustments, search term reviews, negative keyword additions, ad copy testing, and attribution improvements. Static campaigns decay.
Conversion tracking is foundational. We set up phone call tracking, form submission tracking, and CRM integration so every lead is tied back to the campaign and keyword that generated it. If we can't prove it, we don't count it.
Yes. Account inheritance is common. We do a full audit first — structure, keywords, spend, conversion tracking, attribution — so we know exactly what we're inheriting and what needs to change before we spend a dollar of your budget.
Yes. Ad copy and responsive search ad assets are created and tested as part of account management. For Performance Max we develop the full asset set including headlines, descriptions, images, and video.

Stop guessing. Start knowing what your ads are buying.

Tell us your budget, your market, and your goal. We'll tell you what to expect.

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