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Google Ads · Behavioral Health

3,100 leads over five years

We generated over 3,100 qualified leads for a psychiatry clinic over five years using a long-term Google Ads strategy with a 5.07% CTR and consistent patient acquisition across service lines.

Client
Psychiatry Clinic
Service
Google Ads
Industry
Behavioral Health
The challenge

Over 5 years, a psychiatry clinic partnered with us to scale their digital presence and generate consistent, qualified leads through Google Ads.

The brief

The campaign targeted a wide range of services, including medication management, therapy, TMS, and psychiatric evaluations.

Psychiatry Clinic came to us wanting paid search to bring in real business, not just traffic and impressions. What mattered was measurable results, tied to the numbers that move the business.

Our approach

What we did to move the numbers.

01

Built tightly themed campaigns around high-intent keywords the ideal customer was already searching.

02

Pointed budget at the searches most likely to become a call or a form fill.

03

Optimized continuously on real conversion data to drive cost per lead down over time.

The results

What the campaign delivered.

Impressions2.58 million
Clicks131,000
Click-Through Rate (CTR)5.07%
Ad Spend$1.04 million
Average Cost Per Click (CPC)$7.97
Total Leads3,136
Phone Calls1,829
Google Ads Conversions1,307
Conversion Rate2.39%
Search Impression Share34.95%
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