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Marketing Dashboard

Discover all of
your website data
in one place.

Dsquared Hub connects to your Google Analytics 4, Search Console, and (optionally) your WordPress site, then turns the raw numbers into ranked opportunities, content scoring, technical audits, AI search visibility, and a grounded chat assistant that knows your data. One subscription replaces six or more standalone tools.

Run Website Audit
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Home / Overview
northpeakgear.com
Setup in progress~90 sec to finish

One step left , Fill out Business Profile

Tell the AI what you do, business type, services, location, USPs. Without this, every recommendation is generic.

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Fill it out (90 sec) →
Priority this period

Traffic is down 3.2%, let's fix the biggest leaks.

The keyword "northpeak gear jackets" holds position 1.0 with 3,880 impressions and a 20.5% CTR, optimize related content to maintain momentum.

⚡ Fix the top issue
See full brief
5,264 sessions -3.2% · last 28 days
Organic Value$
$33,092-3.2%
Estimated dollar value of your free Google traffic.
Sessions◊
5,264-3.2%
Total visits to your website this period.
Site Health✦
,
Overall technical SEO score from your latest crawl.
↻ Re-run crawl
AI Search✧
97-30.2%
Visits from AI assistants (ChatGPT, Perplexity, Gemini, Claude).
Keyword Wins
northpeak gear jackets#1.0
merino base layers#2.4
insulated hiking pants#3.1
AI Visibility
ChatGPT86
Perplexity41
Grok25
How it works

Live in minutes.

Connect your data, see what's happening behind the scenes.

1

Connect

Link your Google Analytics and Search Console. Your dashboard goes live in minutes.

GAGoogle Analytics
SCSearch Console
Connecting…Connected · syncing live
2

See

Understand your traffic, rankings, revenue sources, SEO issues, and opportunities, all in plain English.

Traffic · last 28 days▲ 42%
Organic traffic is up 42% this month, your new blog posts are driving the lift.
3

Act

No guesswork, the Hub hands you a prioritized to-do list and walks you through each fix yourself.

Your guided action plan
✓
Add internal links to 3 orphan pages
Guided walkthrough · 5 min
Publish the "Summit Supply" product guide
Draft ready in the editor
Fix 12 images missing alt text
One-click apply
What it does today

Everything that moves the needle,
in one view.

Eight capability groups, one platform. Each reads your live data and tells you what to do, not just what happened.

01

Connect once, see everything

One-click OAuth to Google Analytics 4 and Search Console, your traffic, sources, and queries pulled in automatically.

  • One-click OAuth to Google Analytics 4 and Search Console
  • 90 days of sessions, source mix, device split, conversion rate, top pages and queries, automatic
  • WordPress plugin for server-side data: real Core Web Vitals, content-decay detection, event tracking
  • Multiple websites under one login, switch in two clicks
02

Opportunities ranked by impact

Overview 2.0 reads your data and surfaces what to actually work on this week, not a generic checklist.

  • Visibility: striking-distance queries (position 4-20) and CTR underperformers, each with projected incremental clicks
  • Conversion: high-traffic pages converting below your site median, capture gaps, and funnel drop-offs
  • Traffic quality: flags suspicious patterns (90%+ desktop, 60%+ direct) so you don't act on inflated numbers
  • AI search: alerts when your AI referrals stall while competitors' citations climb

Every opportunity cites the specific metric it's grounded in. Nothing generic.

03

AI search visibility

See whether ChatGPT, Perplexity, Gemini, Claude and the rest recommend you, or your competitors.

  • Referral tracking across ChatGPT, Perplexity, Gemini, Copilot, Claude, You.com, Brave, Kagi, Meta AI and more
  • Citation scoring across the major engines: are you recommended, and on which prompts
  • llms.txt creation and management
  • Schema validator to make your content actually citable
04

Technical health

A full-site crawl and per-page audit, scored against AI-era readiness, so you always know the next fix.

  • Full-site crawl with sitemap discovery (WordPress, sitemap indexes, www/apex, robots.txt)
  • Per-page audit: title, meta, H1, schema, canonical, OG tags, alt text, word count, load time
  • Real-user Core Web Vitals via the WordPress plugin (LCP, INP, CLS, FCP, TTFB)
  • Index status surfaced against your sitemap, so you see the gap
  • Page Readiness Score: Depth, Entity Clarity, Structure, Freshness, Authority
05

Content intelligence

Find the pages losing ground and fix them, scoring, decay detection, and one-click pushes back to your site.

  • Page Optimizer: per-page health scoring with specific fixes
  • Content-decay detection: posts going stale and losing rankings
  • Internal Link Mapper: orphaned pages, over-linked pages, where to add links
  • Alt-text generator: one click, then push the fix back to WordPress
  • Blog Writer with topic intelligence
06

Keyword & competitor

Track the terms that matter and see exactly where you stand against competitors.

  • Keyword tracker with weekly position snapshots
  • Striking-distance detection, queries one step from page-one volume
  • Branded vs non-branded split, so you stop confusing brand defense with growth
  • Competitor intel: domain overview, share of voice, AI competitor analysis
  • Local directory parity for service businesses
07

AI assistant

A chat box that knows your account, not the internet. Ask “how can I increase visibility right away?” and get the 2-3 highest-impact moves, grounded in your actual data, not a generic playbook.

08

WordPress integration

A plugin connector that pulls real data from your live site, and pushes fixes straight back.

  • Real-user data and event telemetry from your live site
  • One-click alt-text push, content updates, and decay refresh, Hub to WordPress
FAQ

Questions answered.

No. OAuth into Google takes about 30 seconds, and the WordPress plugin is a one-click install.

Yes, we cache audit results, traffic snapshots, and keyword history so the platform stays fast. We never sell or share your data, and you can export or delete it any time.

Yes. The WordPress plugin adds real-user Core Web Vitals and one-click content fixes, but everything else works on any platform, Shopify, Webflow, Squarespace, custom, or headless.

Yes. GA4 and Search Console connections work for any country, and AI-search referral tracking covers the major engines globally.

Yes. The Pro tier supports multi-client management and white-label reporting, it's how we run Dsquared Media's own book of business.