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Google Ads · Home Services

43 leads in 45 days

Dsquared Media launched a 45-day digital ad campaign for an asphalt paving company that generated 43 qualified leads through targeted Google Ads focused on phone calls and form submissions.

Client
Palm Beaches Paver Company
Service
Google Ads
Industry
Home Services
The challenge

An asphalt paving company partnered with us to help generate more qualified leads through digital advertising.

The brief

Within just 45 days, we launched a targeted paid campaign aimed at generating calls and form submissions from property owners, HOAs, and businesses seeking asphalt and paving services.

Asphalt Paving Company came to us wanting paid search to bring in real business, not just traffic and impressions. What mattered was measurable results, tied to the numbers that move the business.

Our approach

What we did to move the numbers.

01

Built tightly themed campaigns around high-intent keywords the ideal customer was already searching.

02

Pointed budget at the searches most likely to become a call or a form fill.

03

Optimized continuously on real conversion data to drive cost per lead down over time.

The results

What the campaign delivered.

Impressions2,595
Clicks99
Click-Through Rate (CTR)3.82%
Ad Spend$1,317.78
Phone Calls36
Form Submissions7
Total Leads43
Conversion Rate43.43%
Your business, next.

Get results like these.

Every campaign above started with one conversation. Tell us your goal and we will build the plan to hit it.

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