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Google Ads · Home Services

80+ leads for a fence company

We generated 81 high-intent leads, including 71 phone calls, for a South Florida fence company using Google Ads with a 19.95% conversion rate and trust-driven messaging.

Client
South Florida Fence Company
Service
Google Ads
Industry
Home Services
The challenge

A South Florida-based fence company ran a Google Ads campaign focused on driving qualified leads from homeowners and businesses seeking fence installations.

The brief

The strategy targeted users looking for local fence services, emphasizing quick quotes and trusted expertise.

Fence Company was competing for attention in a crowded market and needed paid search to actually pull its weight. The brief was simple: spend efficiently, track everything, and grow the pipeline month over month.

Our approach

What we did to move the numbers.

01

Built tightly themed campaigns around high-intent keywords the ideal customer was already searching.

02

Pointed budget at the searches most likely to become a call or a form fill.

03

Optimized continuously on real conversion data to drive cost per lead down over time.

The results

What the campaign delivered.

Impressions6,837
Clicks335
Click-Through Rate (CTR)4.90%
Average CPC$6.12
Ad Spend$2,048.53
Total Leads81
Phone Calls71
Lead Forms10
Conversion Rate19.95%
Your business, next.

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Every campaign above started with one conversation. Tell us your goal and we will build the plan to hit it.

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