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Google Ads · Home Services

45 leads in 30 days on a $2K budget

A Google Ads campaign for a tree and lawn care company generated 45 qualified leads in 30 days with an $18.99% conversion rate on just a $2,000 budget.

Client
Lawn Care Company
Service
Google Ads
Industry
Home Services
The challenge

This campaign focused on residential neighborhoods looking for local, trustworthy tree trimming and lawn care services.

The brief

The goal was to generate quick leads without blowing the budget.

Lawn Care Company came to us wanting paid search to bring in real business, not just traffic and impressions. The brief was simple: spend efficiently, track everything, and grow the pipeline month over month.

Our approach

What we did to move the numbers.

01

Built tightly themed campaigns around high-intent keywords the ideal customer was already searching.

02

Pointed budget at the searches most likely to become a call or a form fill.

03

Optimized continuously on real conversion data to drive cost per lead down over time.

The results

What the campaign delivered.

Ad Spend$2,000
Impressions11,000
Clicks237
Average CPC$8.40
Lead Forms Submitted45
Conversion Rate~18.99%
Your business, next.

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