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Web/Launch & CRO

More leads from the traffic you already have.

Most businesses spend money driving more traffic to a site that isn't converting the traffic it already has. CRO — conversion rate optimization — is the discipline of fixing that. A site that converts 2% of visitors can often be improved to 4% without changing the traffic at all. That's double the leads on the same budget.

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Launch & CRO
2×
Typical lead increase from CRO without added spend
47%
Of visitors abandon sites that take over 2 seconds to load
13+
Years of launch and optimization experience
0
Assumptions — we test before we change
Why it matters

The leaks in your site are costing you every day.

Every website has conversion leaks — places where visitors arrive interested and leave without taking action. Some are obvious: a contact form that doesn't work on mobile, a CTA button that blends into the background, a page that takes four seconds to load. Others take data to find: a step in a checkout flow where 60% of users drop off, a navigation path that dead-ends, a form with one too many required fields.

CRO is not guessing and hoping. It's identifying where visitors are leaving and why, generating hypotheses about what would change their behavior, testing those hypotheses, and measuring the result. Heatmaps tell you where attention goes on the page. Session recordings show where users get confused or frustrated. A/B tests run controlled experiments so changes are based on evidence, not opinion.

A solid site launch is the foundation. We run every site through a pre-launch checklist: all forms tested, all thank-you pages and confirmation emails configured, tracking set up and verified, 404s and redirect chains cleaned up, mobile experience validated across devices, performance benchmarked. The first week after launch sets the baseline for everything that follows.

Launch & CRO
What we deliver

What we build and deliver.

Launch Checklist & QA
Every page, form, link, and technical element verified before launch day — so nothing embarrassing slips through to a live audience.
Heatmaps & Session Recordings
Hotjar, Microsoft Clarity, or similar tools configured to show you exactly where visitors go and where they stop — the foundation of real CRO.
Conversion Funnel Analysis
Step-by-step analysis of the paths visitors take toward conversion, identifying where drop-off happens and why.
A/B Testing
Controlled experiments that test one variable at a time — headline, CTA text, form length, page layout — so you know what actually moved the needle.
Landing Page Optimization
High-traffic and high-value pages optimized specifically for conversion — the pages where a 1% improvement has the biggest dollar impact.
CRO Reporting
Monthly reports on what was tested, what the results showed, what we changed, and what we're testing next — with the reasoning behind each decision.

“Our site was getting solid traffic and generating almost no leads. D2 ran the audit, found three major friction points, fixed them, and our form submissions went up 80% in 60 days. Same traffic, more business.”

Founder · Professional Services Company, Palm Beach County
FAQ

Questions we hear every week.

A redesign changes everything at once and makes it impossible to know what actually improved performance. CRO changes one thing at a time, measures the result, and keeps what works. It's the systematic alternative to redesigning on instinct.
Hotjar or Microsoft Clarity for heatmaps and session recordings. Google Optimize or VWO for A/B testing. Google Analytics 4 for funnel analysis. The specific tool set is chosen based on your site and what questions we're trying to answer.
A/B testing requires enough traffic to reach statistical significance — roughly 500+ monthly visitors per variation being tested. Heatmaps and session recordings are useful at any traffic level. We'll tell you what's achievable based on your actual numbers.
CRO is continuous, not a one-time project. Most clients run a 3-month initial engagement to establish baseline, run first tests, and implement wins, then continue on a monthly retainer. The value compounds — each round of improvements builds on the last.
Yes. CRO is platform-agnostic. We work on WordPress, Shopify, Webflow, Squarespace, custom builds — whatever your site runs on. We just need access to implement tracking and run tests.

Get more from the traffic you're already paying for.

Tell us about your site and your current conversion rate. We'll show you what's getting in the way.

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