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Marketing/Analytics & Reporting

Data that tells you where the money is going.

Most marketing reports are full of numbers that feel impressive but don't help you make a decision. Clicks, impressions, reach — they can all go up while revenue goes down. We build reports around the metrics that actually connect to your business outcomes.

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Analytics & Reporting
12+
Platforms connected and tracked
100%
Attributed to real business outcomes
48hr
Typical dashboard setup time
0
Vanity metrics on your report
Why it matters

Your marketing budget deserves an honest scorecard.

Bad reporting doesn't just waste time — it leads to bad decisions. If your report says your Google Ads campaign got 10,000 impressions last month, that tells you nothing about whether you should spend more or less. If it tells you that campaign drove 23 contact form submissions at a $47 cost per lead, you know exactly what to do. We build reporting that closes the loop between marketing activity and business results.

We connect data from every channel your business uses — Google Ads, Meta, email platforms, your CRM, your website — into a single view. Not because having everything in one place looks clean, but because that's the only way to see what's actually driving results. Most businesses running five marketing channels have no idea which two or three are responsible for most of their revenue. We find that out.

Reports go out on a schedule you choose — weekly or monthly — with plain-language commentary on what the numbers mean and what should happen next. No data dumps, no charts without context. Just answers to the questions a business owner actually asks: what worked, what didn't, and where should next month's budget go.

Analytics & Reporting
What we deliver

What we build and deliver.

Custom Dashboards
Live dashboards in Google Looker Studio, Databox, or your preferred tool, connected to every channel with real-time data and a layout built for how you actually review performance.
Conversion Tracking
End-to-end conversion setup across Google Tag Manager, GA4, Meta CAPI, and your CRM so every lead and sale is attributed to the campaign that earned it.
Monthly Reports
Delivered on schedule with plain-English commentary — what the numbers mean, what changed from last month, and what we recommend doing about it.
Campaign Attribution
Multi-touch attribution modeling that shows which marketing touchpoints influenced each conversion, so credit goes where it's actually due.
KPI Framework
We define the right metrics for your business before building anything — so the report measures what matters, not what's easy to measure.
Competitive Benchmarking
Performance in context: how your metrics compare to industry benchmarks so you know whether a 3% click-through rate is good news or a red flag.

“We'd been spending $8k a month on ads with no real idea where it was going. The first dashboard D2 built showed us that two campaigns were driving 90% of our leads. We cut the other two and reinvested. It paid for itself in 30 days.”

Owner · Professional Services Firm, Boca Raton
FAQ

Questions we hear every week.

Google Ads, Meta Ads, Google Analytics 4, Google Search Console, LinkedIn Ads, email platforms (Klaviyo, Mailchimp, HubSpot), most major CRMs, and custom data sources via API. If it has an API, it can be connected.
Platform-native reports are siloed and self-serving — Google Analytics doesn't show your Meta spend, and Meta doesn't show your email performance. We combine everything into one view that shows total picture performance, cross-channel attribution, and real business outcomes.
Not necessarily. We can set up GA4, Google Tag Manager, and conversion tracking as part of the engagement. If you have partial setup, we'll audit what's there and complete it correctly.
Monthly by default, with weekly or real-time dashboard access between reports. Frequency and format are configured to your preference.
Yes — interpretation is most of the value. Every report includes plain-language commentary on what the numbers mean and specific recommendations for the next period. The goal is decisions, not data.

Know where your marketing budget is going.

Tell us what channels you're running and we'll connect the dots between spend and results.

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