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Marketing/aiSEO

Show up when AI answers the question.

When your customers ask ChatGPT, Claude, Gemini, or Perplexity who the best option is in your category, your business either comes up or your competitor does. aiSEO is the work that determines which one.

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aiSEO
60%
Of consumers now use AI assistants to research purchases
4+
AI platforms shaping discovery: ChatGPT, Claude, Gemini, Perplexity
30%
Of Google searches now trigger an AI Overview
0
Shortcuts that don't eventually get filtered out
Why it matters

The first page just got a new competitor.

Traditional SEO gets you onto Google's first page. aiSEO gets you into the answers AI gives before a user ever clicks a result. These are different surfaces with different signals, and most businesses haven't touched the second one yet.

When someone asks an AI assistant for a recommendation — a local accountant, a web designer, a roofing company — the response is built from a mix of what's on the web, what's structured clearly, what's cited by credible sources, and what the AI's training data has absorbed. Businesses that show up consistently across authoritative sources, maintain clean structured data, and publish content that directly answers real questions get cited. Businesses that don't, don't.

aiSEO is not separate from traditional SEO — the strongest signals for both are the same. But there are techniques and content formats that specifically improve AI citation rates, and they are not the same as what you optimize for page-one rankings. We work both layers because the businesses that own both own the category.

aiSEO
What we deliver

How we build your AI visibility.

AI Visibility Audit
We query every major AI platform with the questions your customers ask and document where you show up, where you don't, and who does instead.
Entity & Schema Optimization
Structured data, knowledge panel signals, and entity disambiguation so AI systems can identify your business accurately and confidently cite it.
Answer-Optimized Content
Pages, FAQs, and supporting content written around the exact questions AI assistants answer, in the format models prefer to cite.
Authority & Citation Building
Mentions, citations, and coverage in the publications and directories AI models weight most heavily when forming recommendations in your category.
AI Mention Tracking
Ongoing monitoring of how your business is being represented across AI platforms — what it says, how often, and how it compares to competitors.
Google AI Overview Optimization
Specific optimization for the AI Overview box that now appears at the top of many Google searches, so your content is the one that gets pulled in.

“We were doing great on Google but a client told us they found our competitor through ChatGPT. That was the wake-up call. D2 got us in the conversation on every platform within a few months.”

Owner · Professional Services Firm, Palm Beach County
FAQ

Questions we hear every week.

Traditional SEO optimizes for search engine results pages — Google's blue links. aiSEO optimizes for the answers AI assistants give when people ask questions. The underlying signals overlap, but AI platforms weight structured data, citation authority, and question-answer content formats more heavily. You need both.
ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, and Grok. We also optimize for Google's AI Overview feature, which now appears on roughly 30% of searches and operates on different logic than standard organic rankings.
We run structured queries across AI platforms on a regular cadence, tracking how often your business is cited, what it says when it is, and how that compares to competitors. We report on mention frequency, sentiment, and share of AI voice in your category.
AI citation patterns can shift within 4–8 weeks for businesses that are already established with strong domain authority. Newer businesses or those in competitive categories typically see meaningful movement in 3–6 months. The foundational work — structured data, content, entity signals — produces compounding returns.
It helps significantly. AI platforms pull from the same web your traditional SEO targets, so a strong organic foundation accelerates aiSEO results. We can start aiSEO as a standalone service, but the fastest path to AI visibility runs through a well-optimized site.

Be the answer AI gives your customers.

Tell us your category and target market. We'll show you how you're currently represented across AI platforms and what it takes to own the conversation.

Start a conversation