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Google Ads · Home Services

339 leads for portable sanitation

Google Ads campaign for a portable storage and sanitation company, generating 339 high-quality leads, including over 280 phone calls, at just $9.68 per lead.

Client
Portable Storage & Sanitation Services
Service
Google Ads
Industry
Home Services
The challenge

A regional provider of portable storage containers and sanitation services (including porta-potties and temporary site solutions) partnered with us to drive high-intent leads from construction managers, event planners, and homeowners.

The brief

The goal was to increase both phone inquiries and form fills from people actively searching for rentals and services.

Like most of the space, Portable Storage & Sanitation Services faced steep competition and needed paid search that did more than look busy. The goal was straightforward: turn budget into real leads and revenue, and be able to prove it.

Our approach

What we did to move the numbers.

01

Built tightly themed campaigns around high-intent keywords the ideal customer was already searching.

02

Pointed budget at the searches most likely to become a call or a form fill.

03

Optimized continuously on real conversion data to drive cost per lead down over time.

The results

What the campaign delivered.

Impressions11,414
Clicks774
Click-Through Rate (CTR)6.78%
Ad Spend$3,282.05
Phone Calls281
Lead Forms58
Total Leads339
Conversion Rate43.80%
Cost Per Lead$9.68
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