Mold remediation on a lean budget
A local mold remediation company generated 9 high-intent conversions through a Google Ads campaign on a modest $1,000 budget, achieving a 36% conversion rate despite high CPCs in a competitive industry.
- Client
- Mold Remediation Company
- Service
- Google Ads
- Industry
- Home Services
Mold remediation is one of the most competitive verticals in local search.
With high average job values, Google Ads clicks in this space often exceed $30–$40 each. Typically, campaigns require large budgets to stay competitive and generate consistent lead flow.
But in this case, a local mold remediation company came to us with a limited budget, and we made it work.
Like most of the space, Mold Remediation Company faced steep competition and needed paid search that did more than look busy. What mattered was measurable results, tied to the numbers that move the business.
What we did to move the numbers.
Built tightly themed campaigns around high-intent keywords the ideal customer was already searching.
Pointed budget at the searches most likely to become a call or a form fill.
Optimized continuously on real conversion data to drive cost per lead down over time.
What the campaign delivered.
Get results like these.
Every campaign above started with one conversation. Tell us your goal and we will build the plan to hit it.
