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Google Ads · Home Services

11 calls for marble restoration

A local marble restoration company generated 11 phone call leads from a highly targeted Google Ads campaign, achieving a 26.19% conversion rate on a modest $518 ad spend.

Client
Marble Restoration Company
Service
Google Ads
Industry
Home Services
The challenge

A local marble restoration company partnered with us to drive more leads through Google Ads.

The brief

With a relatively modest ad spend of $518. 25 for the month, we focused on high-intent keywords like “marble polishing” and “marble floor cleaning.

Like most of the space, Marble Restoration Company faced steep competition and needed paid search that did more than look busy. What mattered was measurable results, tied to the numbers that move the business.

Our approach

What we did to move the numbers.

01

Built tightly themed campaigns around high-intent keywords the ideal customer was already searching.

02

Pointed budget at the searches most likely to become a call or a form fill.

03

Optimized continuously on real conversion data to drive cost per lead down over time.

The results

What the campaign delivered.

Impressions947
Clicks31
Click-Through Rate (CTR)3.27%
Average Cost Per Click (CPC)$16.72
Total Conversions (Calls)11
Conversion Rate26.19%
Your business, next.

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