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Google Ads · Medical / Aesthetics

51 leads for home health care

A Google Ads campaign for a home healthcare company generated 51 qualified leads, including 26 phone calls and 25 form submissions, by targeting families seeking senior and home health care services.

Client
Home Health Care
Service
Google Ads
Industry
Medical / Aesthetics
The challenge

This campaign targeted families searching for reliable, compassionate home care solutions for aging loved ones.

The brief

The focus was on both general home health services and senior-specific care, which made up a large portion of the traffic.

Home Health Care came to us wanting paid search to bring in real business, not just traffic and impressions. The brief was simple: spend efficiently, track everything, and grow the pipeline month over month.

Our approach

What we did to move the numbers.

01

Built tightly themed campaigns around high-intent keywords the ideal customer was already searching.

02

Pointed budget at the searches most likely to become a call or a form fill.

03

Optimized continuously on real conversion data to drive cost per lead down over time.

The results

What the campaign delivered.

Ad Spend$5,100
Impressions10,600
Clicks431
Average CPC$11.83
Total Leads51
Phone Calls26
Form Submissions25
Conversion Rate~11.83%
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