32 local leads for a daycare
A Google Display Ads campaign for a daycare center generated 32 local parent inquiries—including 31 phone calls—boosting neighborhood awareness and driving a 5.19% conversion rate.
- Client
- Daycare Center (Google Ads)
- Service
- Paid Social
- Industry
- Local Services
Daycare services are highly local and competitive, especially in metro areas.
This campaign focused on using Google Display Ads to boost visibility and drive new parent inquiries in a specific neighborhood radius.
Daycare Center was competing for attention in a crowded market and needed paid social to actually pull its weight. The goal was straightforward: turn budget into real leads and revenue, and be able to prove it.
What we did to move the numbers.
Built tightly themed campaigns around high-intent keywords the ideal customer was already searching.
Pointed budget at the searches most likely to become a call or a form fill.
Optimized continuously on real conversion data to drive cost per lead down over time.
What the campaign delivered.
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